TO MARKET THE WINTER OLYMPICS, NBC GETS NICHE
Please read the following article about Marketing the 2018 Winter Olympics and post a comment incorporating the following questions:
1) Why do you believe NBC is using 6 different segments to target consumers?
2) Explain why using psychographic variables can be more beneficial than demographics in forming market segments?
Please share your comments-Students in MRKT212 need to provide their name at the end of their comments