Category Archives: MRKT327-Digital Marketing

Increase ROI with these Email Marketing Tips

Follow these tips and email marketing success will be yours! Email capture list The best email content in the world won’t benefit a company if it has no one to email the content to, so the first step in an … Continue reading

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Another Dominating Performance on Google Ads Certification Exam  

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Visit Digital Marketing Education Website

https://www.digitalmarketingeducationatsiena.com/ Digital Marketing Education website by Professor Pepe has numerous resources to help you develop valuable skills. Visit the website today and become an expert.

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Create a Facebook Business Page for your blog

https://www.facebook.com/business/learn/set-up-facebook-page From Current Facebook account–>Create Page Select–>Community or Public Figure –>Get Started Page Name and Category–>consistent with your blog title, describe your business Upload a Profile Picture Upload a Cover Photo Left side-Update “About” section- provide details-Provide WordPress blog URL … Continue reading

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Spring 2019-Digital Marketing (MRKT327)

https://www.digitalmarketingeducationatsiena.com/      Course Learning Goals Search Engine Optimization – Understand how search engines work. Use this knowledge to make recommendations to a website on how it can improve its organic search ranking by performing search engine optimization. Search Engine … Continue reading

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AdWords certification

Digital Marketing Education- AdWords  Earned gold medal again today by extending AdWords certification for 1 more year. Score of 95 in less than 1/2  of time allowed, Professor Pepe delivers digital marketing education excellence to Siena students, future gold medal … Continue reading

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Digital Marketing Education- Paid Search

This Digital Marketing Education topic the next two weeks is Paid search marketing which means you advertise within the sponsored listings of a search engine or a partner site by paying each time your ad is clicked (pay-per-click – PPC). As … Continue reading

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Digital Marketing Education through the analysis of the 2016 Minnesota Vikings Season. Professor Pepe at Super Bowl XXXIII in Miami-1999  Professor Pepe has established this blog for the purpose of marketing education in Digital Marketing MRKT327 at Siena College for … Continue reading

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Effective Call to Action thru the ALS Ice Bucket Challenge What causes an individual to dump a bucket of ice water over their head? Could it be a sign of insanity, need for attention, support for a cause, or combinations … Continue reading

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